10:00 - 10:45 a.m. | Retail trends – Developments in sales channels and vision for the future

What does the future of retail look like for flowers and plants? Design and consultancy agency Lookinsight takes you through the latest trends at florists, garden centres, DIY stores, supermarkets, home furnishing stores and online. How can you respond to these trends and changes, and what opportunities are there in the sales channels of tomorrow? A compelling story will give you a fresh perspective on the sales channels of tomorrow.

11:15 a.m. - 12:00 p.m. | Cybersecurity

Digitisation is being embraced by the sector. At the same time, this poses significant challenges in the area of cybersecurity. This calls for cooperation and shared responsibility throughout the entire floriculture chain. Find out more during this session.

‘For many entrepreneurs, cybersecurity still seems like a distant concern, even though the risk of a hack is now greater than the risk of fire,’ says Bas Wevers, Chief Information Security Officer at Royal FloraHolland.

13:30 - 14:15 | Resilient floriculture - Undermining:  Look at your business with fresh eyes

What you don't know, you don't see. The floriculture sector is vulnerable to criminal interference. How do you recognise signs of undermining in your business? And how do you ensure a safe working environment? In this impactful session, experts will share recognisable practical examples and give you concrete tools for a safe approach. Together, we can make our sector stronger and safer!

3:00 - 3:45 p.m. | Efficient purchasing via Floriday

Discover how you, as a buyer, can work faster, more efficiently and with more control thanks to the possibilities offered by (a link to) Floriday. Whether you order from the grower's shop, search the full range of direct trade and clock pre-sales, or let your customers purchase themselves via MyShop: with Floriday, you have everything clearly organised in one place.

What will you gain?

During this session, we will talk to a buyer and you will receive valuable tips on how to purchase more intelligently. You will gain insight into how another buyer approaches this in practice, what choices they make and what benefits this yields. Using concrete practical examples, we will show you how smart purchasing can simplify your daily work. You will work more flexibly, have better insight into your process and immediately benefit from convenience, control and valuable time savings. In short: a compact session for buyers that will immediately benefit you.

10:00 - 10:30 a.m. | Sustainability in Germany by Plants & Flowers Foundation Holland (formerly Flower Council Holland)

During this knowledge session by Plants & Flowers Foundation Holland, we will delve into the perceptions and expectations of German consumers regarding sustainability in the flower and plant sector. Based on current insights from the European Consumer Monitor, we will discuss how German consumers think about sustainability. Which aspects do they consider most important? And how do the concerns and expectations of younger and older generations differ? This knowledge session is particularly interesting for growers and traders who export to Germany.

11:00 - 11:30 a.m. | Sustainability in Germany by Plants & Flowers Foundation Holland (formerly Flower Council Holland)

During this knowledge session by Plants & Flowers Foundation Holland, we will delve into the perceptions and expectations of German consumers regarding sustainability in the flower and plant sector. Based on current insights from the European Consumer Monitor, we will discuss how German consumers think about sustainability. Which aspects do they consider most important? And how do the concerns and expectations of younger and older generations differ? This knowledge session is particularly interesting for growers and traders who export to Germany

12.30 - 13.30 | Turn Data into Profit: Smarter Sales per m² by Dries Jansen of GardenCenterAdvice

During the knowledge session, Dries Jansen of GardenCenterAdvice will show how you can use data and market insights to improve the performance of a garden centre in a targeted manner. Based on sales figures, shop floor space, location and customer experience, he develops a model that provides insight into efficiency per square metre. This allows him to show where opportunities lie for optimisation in layout, product range and shopping experience. During the session, Dries will take you through his analytical approach, illustrating it with practical examples and providing concrete starting points for increasing turnover and customer satisfaction.

2:00 - 2:45 p.m. | Efficient purchasing via Floriday

Discover how you, as a buyer, can work faster, more efficiently and with more control thanks to the possibilities offered by (a link to) Floriday. Whether you order from the grower's shop, search the entire range of direct trade and clock pre-sales, or let your customers buy themselves via MyShop: with Floriday, you have everything clearly organised in one place.

What will you learn?

During this session, we will talk to a buyer and you will receive valuable tips on how to purchase more intelligently. You will gain insight into how another buyer approaches this in practice, what choices they make and what benefits this brings. Using concrete practical examples, we will show you how smart purchasing makes your daily work easier. You will work more flexibly, have better insight into your process and immediately benefit from convenience, control and valuable time savings. In short: a compact session for buyers that will immediately benefit you.