10:00 - 10:45 hrs. | Retail trends – Developments in sales channels and vision for the future
What does the future of retail look like for flowers and plants? Design and consultancy agency Lookinsight takes you through the latest trends at florists, garden centres, DIY stores, supermarkets, home furnishing stores and online. How can you respond to these trends and changes, and what opportunities are there in the sales channels of tomorrow? This engaging presentation will give you a fresh perspective on the sales channels of tomorrow.

11:15 - 12:00 hrs. | Cybersecurity
Digitisation is being embraced by the sector. At the same time, this poses significant challenges in the area of cybersecurity. This calls for cooperation and shared responsibility throughout the entire floriculture chain. Find out more during this session.

‘For many entrepreneurs, cybersecurity still seems like a distant concern, even though the risk of a hack is now greater than the risk of fire,’ says Bas Wevers, Chief Information Security Officer at Royal FloraHolland.

13:30 -14:15 hrs. Resilient floriculture – Undermining: Look at your business with fresh eyes
What you don't know, you don't see. The floriculture sector is vulnerable to criminal interference. How do you recognise signs of subversion in your business? And how do you ensure a safe working environment? In this impactful session, experts share recognisable practical examples and give you concrete tools for a safe approach. Together, we can make our sector stronger and safer!

15:00 - 15:45 hrs. Smart purchasing – Floriday
During this session, you will receive valuable takeaways to help you purchase smarter.

10:00 - 10:45 hrs. | Sustainability in Germany
During this knowledge session organised by the Plants and Flower Foundation (PFFH), we will delve into the perceptions and expectations of German consumers regarding sustainability in the flower and plant sector. Based on current insights from the European Consumer Monitor, we will discuss how German consumers think about sustainability. Which aspects do they consider most important? And how do the concerns and expectations of younger and older generations differ? This knowledge session is particularly interesting for growers and traders who export to Germany.

Smart purchasing – Floriday
During this session, you will receive valuable takeaways to help you purchase more intelligently.