During the Flora Spring Expo, the focus is not only on the latest spring assortment, but also on in-depth content. On both days of the fair, a varied programme of knowledge sessions will be offered, covering current topics in the floriculture sector. These sessions are freely accessible and offer directly applicable insights for retailers, buyers, exporters, growers and other professionals in the industry.

One of these inspiring sessions is Turn Data into Profit: Smarter Sales per m², provided by GardenCenterAdvice. In this session, Dries Jansen shows how you can use data and market insights to improve the performance of a garden centre in a targeted manner. He shares practical examples and shows where opportunities lie in assortment, layout and customer experience.

Dries takes visitors step by step through his analytical approach. Based on turnover figures, shop floor space, location and customer experience, he develops a model that clearly shows how efficiently a shop performs per square metre. By linking these insights to concrete practical examples, he shows how entrepreneurs can optimise their shop layout, refine their product range and enhance the shopping experience. The session offers practical starting points for increasing turnover and customer satisfaction.

The knowledge sessions are short, concrete and directly applicable. They offer a valuable opportunity to gain new knowledge, find inspiration for your own business operations and engage in conversation with experts from the sector.

When will this knowledge session take place?

Thursday 19 March, 12:30 – 13:30

Curious about all the other inspiring sessions?

View the full programme of the Flora Spring Expo here.