The Flora Spring Expo not only focuses on the latest spring assortment, but also plays an important role in providing in-depth information. On both days of the fair, a varied programme of knowledge sessions will be offered, covering current topics in the floriculture sector. These sessions are freely accessible and offer directly applicable insights for retailers, buyers, exporters, growers and other professionals in the industry.

One of these inspiring sessions is Cybersecurity.
Digitisation is being embraced by the sector. At the same time, this poses significant challenges in the field of cybersecurity. This calls for cooperation and shared responsibility throughout the entire floriculture chain. Find out more during this session with Bas Wevers, Royal FloraHolland, and Lieve Lubbe, Security Delta (HSD).

‘Cyber security still seems like a distant concern for many entrepreneurs, even though the risk of a hack is now greater than the risk of fire,’ says Bas Wevers, Chief Information Security Officer at Royal FloraHolland.Turn Data into Profit: Smarter Sales per m², provided by GardenCenterAdvice. In this session, Dries Jansen shows how you can use data and market insights to improve the performance of a garden centre in a targeted manner. He shares practical examples and shows where opportunities lie in terms of product range, layout and customer experience.

The knowledge sessions are short, concrete and directly applicable. They offer a valuable opportunity to gain new knowledge, find inspiration for your own business operations and engage in conversation with experts from the sector.

When will this knowledge session take place?
Wednesday 18 March, 11:15 a.m. - 12:00 p.m.

Curious about all the other inspiring sessions?