The Flora Spring Expo is not only about the latest spring assortment and valuable meetings between growers and (international) buyers, but also plays a major role in providing in-depth knowledge. On both days of the fair, a rich and varied programme of knowledge sessions will be offered, focusing on current themes in the floriculture sector. The sessions are freely accessible and offer directly applicable insights for retailers, buyers, exporters, growers and other professionals.

One of the sessions that will be in the spotlight this year is the inspirational session Efficient purchasing via Floriday. During this session, you will discover how you, as a buyer, can work faster, smarter and with more control thanks to the possibilities offered by Floriday or a link to the platform. Whether you order from the grower's shop, search the entire range of direct trade and clock pre-sales, or let your customers purchase themselves via MyShop, Floriday offers a clear and streamlined way of working in one central location.

The session will be provided by the Floriday team together with a practical buyer. During this session, you will gain valuable insight into how a buyer uses Floriday in daily practice to save time, maintain an overview and simplify processes. You will hear first-hand what choices an experienced buyer makes, how he organises his purchasing process and what benefits this brings. Using concrete practical examples, we will show you how smart purchasing makes your daily work easier. You will work more flexibly, have better insight into your process and benefit directly from greater convenience, control and valuable time savings.

Session times

18 March: 3:00 – 3:45 p.m.

19 March: 2:00 – 2:45 p.m.

Curious about all the other inspiring sessions?

View the full programme of the Flora Spring Expo here.